Current Landscape
Activewear is mostly made from plastic and worn like a second skin, but it’s now known that toxic chemicals can seep into the body during intense activity, disrupting its natural state.
This is painfully ironic. We exercise to be healthy, to feel good, detox, and strengthen our bodies and minds, yet we end up caught in a contradiction.
Purpose
To work with textile mills and makers in innovating non-toxic clothing and sportswear.
Mission
To support people in moving toward their dream state, by sharing learnings on wellbeing and shedding light on the human experience through creativity and art.
commitment
To stand for conscious consumption, following slow fashion principles and allowing people space to re-learn and make informed choices.
VALUES
footNote
Having wanted to develop non-toxic sportswear for a long time now, there has recently been a strong pull to share learnings on brain health. Soon you’ll find these insights on our Articles page.