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We are a independent New Zealand brand dedicated to researching and developing natural fibre performance sportswear for high-intensity movement, like running.
We produce in limited quantities to meet demand, taking the time to thoroughly research, develop and test each garment in the real world.
We also design and make locally in New Zealand wherever we can, while working with trusted partners overseas when needed.
We're inviting runners to join our wear test programme, to help us develop natural fibre sportswear fit for purpose.
Instead of guessing what runners want, we’re involving our community from the very beginning.
Why We Design for Running
As a runner, our founder has spent the last three years searching for and testing natural-fibre activewear. Options were limited, but due to growing demand exciting innovation opportunities are becoming more available.
We believe running is a great benchmark for overall performance in sportswear. It’s repetitive and demanding, allowing us to test durability, comfort, support, breathability and moisture management.
Why Recovery
For us, recovery is multifaceted. It’s the physical recovery our bodies need from movement, and the mental recovery we need from modern life.
It allows us room to pause and re-evaluate what it means to truly live, to question societal norms, explore consciousness, and reconnect with the world around us.
Polyester has long been the industry standard for performance sportswear. But could TENCEL™ Lyocell offer an alternative? We explore the differences in breathability, moisture management, odour control and durability, sharing insights from our own research and development into natural-fibre activewear for running.
We're on a mission to develop natural fibre activewear that performs as well as conventional synthetic sportswear. Through ongoing testing of fabrics, knit structures and garment construction, we're exploring what it takes to create high-performance running tights and sports bras using carefully selected natural fibres.
This article explores why creating truly non-toxic activewear is so challenging, and highlights the innovations pushing us toward a healthier future.
