why we exist
WE BEGAN WITH THE NEED FOR NATURAL FIBRE PERFORMANCE SPORTSWEAR FOR RUNNING.
Purpose
To work with textile mills and makers to innovate natural performance fibres and create sportswear that is truly fit for purpose.
Mission
To support people in moving toward their dream state of being, by exploring the human experience through real-life insights, creativity and art.
Commitment
To embody slow fashion principles and encourage conscious consumption, creating space for people to question, and make more informed choices.
Footnote
Having wanted to develop non-toxic sportswear for a long time now, there has recently been a strong pull to share learnings on brain health.
Soon we will be sharing these insights on our Instagram and Research pages.